THRONE
PRIVACY
POLICY
for Bullet Nomad, developed by Mengxi Game Studio ("we", "us", "our")
This Privacy Policy explains how we handle information in connection with the mobile game Bullet Nomad (the "Game") on the Apple App Store and Google Play, and its browser-playable version distributed on itch.io (the "Web Version"). We have built the Game to be privacy-respecting: we do not operate our own servers and we do not require you to create an account.
1. Summary
- We do not ask you to register, log in, or provide your name, email, or any account.
- Your game progress is saved locally on your device. We do not upload it to any server we control.
- On mobile, the Game shows optional, reward-based video ads through Google AdMob. Ad providers may collect device and advertising identifiers to deliver and measure ads.
- Purchases are processed entirely by Apple or Google. We never see or store your payment details.
- The Web Version on itch.io does not show ads.
2. Information we collect
2.1 Information you provide
None. The Game has no account system, no sign-in, and no in-game forms. If you contact us by email, we will receive whatever information you choose to include in your message.
2.2 Information stored on your device
The Game stores your progress, settings, inventory, currency counters, and purchase-unlock status locally on your device (a local save file). This data stays on your device and is removed when you uninstall the Game. We do not have access to it.
2.3 Information collected automatically by third parties Mobile ads
When ads are served on mobile, our advertising partner (Google AdMob) and its sub-providers may automatically collect and process:
- Advertising identifiers: Apple's IDFA (with your permission) or Google's Advertising ID (GAID/AAID).
- Device and technical information: device model, operating system version, language, region/country, screen and network type, and similar diagnostic data.
- IP address: used for coarse (country/region-level) location and fraud prevention; the full IP is not stored by us.
- Ad interaction data: which ads were shown, viewed, or clicked, used for delivery and measurement.
This information is collected by the ad provider under its own privacy policy. We receive only aggregated, non-identifying reporting, such as total ads watched and estimated revenue.
3. What we do not collect
- We do not collect your name, email address, phone number, or postal address.
- We do not collect precise GPS location.
- We do not access your contacts, photos, microphone, or camera.
- We do not build advertising or marketing profiles ourselves, and we do not sell personal information.
- We do not knowingly collect any information directly from children. See Section 10.
4. Third-party services
The Game relies on the following third parties, each governed by its own privacy policy:
| Provider | Purpose | Privacy policy |
|---|---|---|
| Google AdMob Mobile | Reward-based video advertising and ad measurement | policies.google.com/privacy AdMob partners |
| Apple App Store | App distribution and in-app purchase processing (iOS) | apple.com/legal/privacy |
| Google Play | App distribution and in-app purchase processing (Android) | policies.google.com/privacy |
| itch.io | Web Version hosting and third-party payment | itch.io/docs/legal/privacy-policy |
5. How information is used
Information collected through the Game is used only to:
- Deliver and display optional reward-based video ads, measure their performance, and detect fraud or invalid traffic;
- Process and validate in-app purchases through the relevant app store;
- Maintain your local game progress and settings;
- Understand aggregate, non-identifying performance of the Game, such as total ad views, to keep it running and improve it.
6. Advertising and your choices Mobile
Ads in the Game are opt-in and reward-based: an ad only plays when you choose to watch one, for example to double your end-of-run coins, revive, or open a bonus chest. You are never penalized for not watching ads.
- iOS App Tracking Transparency (ATT): If applicable, iOS will ask for your permission before any tracking across apps or websites. If you decline, you will see non-personalized ads.
- EEA/UK consent: Where required, we present a consent prompt via Google's UMP or a Consent Management Platform before personalized ads are shown. You may choose non-personalized ads.
- Reset or limit your advertising ID: You can reset or disable your advertising identifier at any time in your device settings.
Non-personalized ads still require limited data, such as coarse location and device type, to be served and to prevent fraud, but are not used to build a profile about you.
7. In-app purchases
The Game offers an optional one-time purchase (a supporter/full-version pack). All purchases are handled entirely by Apple or Google through their stores. Your payment method and billing details are processed by them and are never transmitted to or stored by us. We only receive confirmation that a purchase was completed so the corresponding content can be unlocked on your device. To request a refund, contact the relevant app store.
8. Legal bases for processing (EEA/UK) GDPR
For users in the European Economic Area and the United Kingdom, our (and our partners') legal bases are:
- Consent: for personalized advertising and any access to information on your device that requires consent. You may withdraw consent at any time.
- Legitimate interests: for serving non-personalized ads, measuring performance, and preventing fraud and abuse, balanced against your rights.
- Performance of a contract: for processing in-app purchases you request.
9. Your privacy rights
EEA/UK (GDPR): You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, the right to data portability, and the right to withdraw consent. You also have the right to lodge a complaint with your local data protection authority.
California (CCPA/CPRA): You have the right to know what personal information is collected, to request deletion, to correct it, and to opt out of its "sale" or "sharing". We do not sell your personal information. Certain ad personalization may be considered "sharing" under California law; you can opt out using the ad controls in Section 6.
Because we do not maintain accounts or hold identifiable data on our own servers, most data is controlled directly by you through your device settings and by uninstalling the Game, or by the third parties named above. To exercise a right against an ad provider or app store, please refer to their privacy policy. You may also contact us and we will assist or direct your request appropriately.
10. Children's privacy COPPA
The Game is not directed to children under the age of 13, or the equivalent minimum age in your jurisdiction, such as 16 in parts of the EEA. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us and we will take steps to delete it. Where ads are shown, we instruct our ad partner to apply settings appropriate for a general, non-child-directed audience.
11. Data retention
Local game data remains on your device until you delete it or uninstall the Game. We do not retain personal data on our own systems. Data processed by ad providers and app stores is retained according to their respective policies.
12. International data transfers
Our third-party providers (Google, Apple, itch.io) may process data on servers located in countries other than your own, including the United States. These providers rely on recognized transfer mechanisms, such as the EU Standard Contractual Clauses, where required. See their privacy policies for details.
13. Data security
We design the Game to minimize the data involved: no accounts, no proprietary servers, and local-only saves. Information transmitted to ad and payment providers is protected using the security measures described in their policies, including encryption in transit. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
14. Web (itch.io) version
The browser-playable Web Version on itch.io does not display advertisements and does not use an advertising SDK. Any optional purchase in the Web Version is handled by a third-party payment provider through itch.io. Your use of the itch.io website is also subject to itch.io's own privacy policy, including any cookies or analytics itch.io applies to its site.
15. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide notice within the Game or on the store listing. Continued use of the Game after an update constitutes acceptance of the revised policy.
16. Contact us
If you have questions or requests regarding this Privacy Policy or your data, contact us at:
- Developer: Mengxi Game Studio
- Email: [email protected]
© 2026 Mengxi Game Studio. All rights reserved. Bullet Nomad Privacy Policy.